Module 9 – Inclusive Technology and Responsible Innovation
IN THIS LESSON
Responsible AI becomes particularly important when technology is used in contexts where incorrect information or recommendations could have real-world consequences.
In this Expert Reflection, Jovana Poepelt draws on her experience developing an AI-powered Product Design Engine for the food industry. She explores what responsible AI design looks like in a regulated environment, including the importance of transparency, communicating uncertainty, maintaining human oversight, and ensuring that technology supports rather than replaces professional judgement.
Jovana also reflects on the importance of critical thinking when working with both AI and other sources of information. Rather than accepting an output because it comes from a sophisticated system or respected source, users need the knowledge and confidence to question how conclusions were reached.
As you watch, consider:
What could happen if your technology produces an incorrect or misleading output?
Which decisions should remain with people rather than being delegated entirely to technology?
How could you communicate uncertainty or limitations clearly to users?
What knowledge or critical-thinking skills would users need to evaluate your technology's outputs responsibly?
Jovana Poepelt
Founder & CEO, Vivatra | Food Scientist & Innovation Leader
Jovana Poepelt is a food scientist, entrepreneur and innovation leader working at the intersection of product design, technology and sustainability. She is the founder and CEO of Vivatra, where she leads the development of an AI-enabled platform for food product innovation, and founder of Super Mini Eats. Previously, she led global innovation and application development at DSM, working across five regions. Her experience spans entrepreneurship, responsible technology, product innovation and scaling ideas through complex organisations and partnerships.