Module 5 – Financial Management and Funding
IN THIS LESSON
Access to funding is not always determined by the quality of an idea alone. The way investors perceive and question founders can also be influenced by conscious and unconscious biases.
In this lesson, you'll explore research showing how different founders may encounter different types of questions during fundraising. You'll learn the distinction between promotion-oriented questions, which focus on opportunity and growth, and prevention-oriented questions, which focus on risk and potential losses. Most importantly, you'll explore how recognising these patterns can help founders prepare and respond more strategically.
As you watch, consider:
What assumptions or biases might influence how investors perceive you or your venture?
How could you reframe a risk-focused question to bring the conversation back to your venture's opportunities, strengths, and growth potential?