Module 6 – Marketing and Communication for Social Impact
IN THIS LESSON
Marketing can do more than promote a product or organisation — it can also contribute to positive social and environmental change.
In this Expert Insight, Cláudia Guerreiro, founder of the Conscious Marketing Movement, explores what conscious and responsible communication looks like in practice. She shares how social entrepreneurs can communicate their mission and impact authentically while avoiding common pitfalls that can undermine trust and credibility.
As you watch, consider:
How well do your current messages reflect the values behind your venture?
What could you change to make your communication more responsible, authentic, and trustworthy?
Further learning
Learn more about Cláudia's work and explore the principles of conscious marketing through the Conscious Marketing Movement. (External Resources)