IN THIS LESSON

Impact investing provides social entrepreneurs with access to capital from investors seeking both financial returns and positive social or environmental outcomes.

In this lesson, you'll explore how impact investing differs from traditional philanthropy and learn some of the key factors investors consider when evaluating social ventures. You'll also discover why understanding an investor's perspective can help founders communicate their business model, impact potential, and vision more effectively.

As you watch, consider:

  • Could impact investment be an appropriate source of capital for your venture? Why or why not?

  • If you were speaking to an impact investor today, which aspects of your venture would you want to communicate most clearly?