Module 2 – Identifying Social Problems and Opportunities
IN THIS LESSON
A promising idea is still based on assumptions until it has been tested. Validation helps social entrepreneurs learn whether they are addressing a meaningful problem and whether their proposed solution works for the people they want to serve.
In this lesson, you'll explore practical ways to test an idea, from speaking with potential users and gathering stakeholder feedback to developing simple prototypes and running pilots. Most importantly, you'll learn to approach validation as an opportunity to learn and improve, rather than to prove that your original idea was right.
As you watch, consider:
What are the most important assumptions behind your idea?
What is the simplest way you could test one of those assumptions?
Who could give you useful feedback before you invest significant time or resources?