IN THIS LESSON
The most impactful solutions are created with communities, not simply for them.
In this Expert Insight, Mansi Gupta, founder of Unconform, shares practical approaches that help entrepreneurs involve communities throughout the innovation process. She explains how human-centred and women-centred design can lead to solutions that are more inclusive, relevant, and sustainable because they are shaped by the lived experiences of the people they are intended to serve.
As you watch, consider:
How could you involve your target community earlier and more meaningfully in the design process?
What practical steps could you take to co-create, rather than simply consult?
Further learning
To explore these ideas in greater depth, we encourage you to discover the Unconform Women-Centric Design Toolkit, developed by Mansi Gupta (External Resources).
The toolkit provides practical frameworks and exercises to help entrepreneurs apply human-centred and inclusive design principles in their own ventures. It is a valuable resource for founders who want to create solutions that genuinely reflect the needs and experiences of the communities they serve.