Module 2 – Identifying Social Problems and Opportunities
IN THIS LESSON
Designing effective social innovations starts with understanding the people you want to serve.
In this Expert Insight, Mansi Gupta, founder of Unconform, shares how social entrepreneurs can apply human-centred design to better understand communities, co-create solutions, and develop initiatives that reflect people's lived realities and experiences.
As you watch, consider:
How could you involve the people you want to support more actively in designing your solution?
What assumptions might you need to test before developing a product, service, or programme?
Further learning
To explore these ideas in greater depth, we encourage you to discover the Unconform Women-Centric Design Toolkit, developed by Mansi Gupta.
The toolkit offers practical frameworks and exercises to help entrepreneurs:
Understand gendered experiences and barriers.
Design more inclusive products and services.
Engage communities through meaningful co-creation.
This resource is recommended for anyone interested in applying human-centred and inclusive design approaches to social entrepreneurship.