IN THIS LESSON

A social enterprise may directly reach hundreds or thousands of people, while changes to policies or institutional practices can potentially influence entire communities or systems. Advocacy can therefore be a powerful way for social entrepreneurs to extend their impact.

In this lesson, you'll explore different ways social entrepreneurs can engage in advocacy — from raising public awareness and contributing to consultations to engaging policymakers and building alliances. You'll also consider why credible evidence, clear communication, and collaboration are essential when trying to influence change.

As you watch, consider:

  • What policy, practice, or public conversation could you potentially influence to advance your mission?

  • What evidence could help you demonstrate the importance of the problem and the effectiveness of your approach?

  • Who could you collaborate with to strengthen your voice and increase your influence?