IN THIS LESSON

Crowdfunding can offer social entrepreneurs more than a source of finance. It can also provide an opportunity to engage supporters, test interest in an idea, and build a community around a venture.

In this Expert Insight, Clôd Baumgartner shares her perspective on crowdfunding and what social entrepreneurs should consider when deciding whether it could be the right funding approach for their venture.

As you watch, consider:

  • Could crowdfunding be a good fit for your venture, and why?

  • What would motivate people to support your idea or campaign?