Module 6 – Marketing and Communication for Social Impact
IN THIS LESSON
Entrepreneurial journeys often begin with a desire to do things differently.
In this Founder Story, Cláudia Guerreiro, founder of the Conscious Marketing Movement, introduces her work and shares what led her to start her own business. She reflects on why she chose to focus on conscious marketing and her vision for using marketing as a force for positive social and environmental impact.
As you watch, consider:
What motivated Cláudia to turn her ideas about marketing into a venture?
What values or beliefs are at the heart of the work you want to build?